Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confidence 94%
Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve image ALT coverage
HIGH
Impact 8
Effort M
Confidence 84%
Focus area research-panel.jp
A: 0 | B: 8
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Add canonical URL
MEDIUM
Impact 6
Effort S
Confidence 85%
Focus area Both
A: 6 | B: 6
Why it matters: Canonical tags prevent duplicate URL confusion and consolidate ranking signals.
Recommended fix: Set a self-referencing canonical on indexable pages and avoid cross-canonical mistakes.
Reduce layout shift (CLS)
MEDIUM
Impact 6
Effort M
Confidence 84%
Focus area mon-essence.fr
A: 6 | B: 0
Why it matters: Layout shifts hurt UX and Web Vitals stability.
Recommended fix: Reserve fixed space for media/ads and avoid late style or font shifts.
Reduce to a single primary H1
MEDIUM
Impact 5
Effort S
Confidence 82%
Focus area research-panel.jp
A: 0 | B: 5
Why it matters: Multiple H1 tags can blur content hierarchy.
Recommended fix: Keep one main H1 and move secondary section titles to H2/H3.