Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confidence 94%
Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Add one H1 heading
HIGH
Impact 10
Effort S
Confidence 90%
Focus area gazzetta.gr
A: 0 | B: 10
Why it matters: Missing H1 weakens topical hierarchy for users and crawlers.
Recommended fix: Add exactly one descriptive H1 aligned with page intent.
Add canonical URL
MEDIUM
Impact 6
Effort S
Confidence 85%
Focus area brstej.com
A: 6 | B: 0
Why it matters: Canonical tags prevent duplicate URL confusion and consolidate ranking signals.
Recommended fix: Set a self-referencing canonical on indexable pages and avoid cross-canonical mistakes.
Add internal links
MEDIUM
Impact 6
Effort M
Confidence 83%
Focus area brstej.com
A: 6 | B: 0
Why it matters: Internal links help crawlers discover pages and pass topical authority.
Recommended fix: Add contextual links to key category, product, or pillar pages from homepage content.
Improve image ALT coverage
MEDIUM
Impact 5
Effort M
Confidence 84%
Focus area Both
A: 5 | B: 5
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.