Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confidence 94%
Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Fix non-success HTTP status
CRITICAL
Impact 22
Effort M
Confidence 95%
Focus area magazineluiza.com.br
A: 0 | B: 22
Why it matters: Search engines and users cannot reliably access the homepage when status is outside 2xx/3xx.
Recommended fix: Resolve server, routing, or redirect issues so the canonical homepage returns 200 (or a clean 301 chain).
Enforce HTTPS sitewide
HIGH
Impact 14
Effort M
Confidence 92%
Focus area magazineluiza.com.br
A: 0 | B: 14
Why it matters: HTTPS is a trust and ranking baseline and protects user traffic.
Recommended fix: Install valid TLS, redirect HTTP to HTTPS with one hop, and update canonical/internal links.
Improve PageSpeed performance
HIGH
Impact 12
Effort L
Confidence 88%
Focus area magazineluiza.com.br
A: 0 | B: 12
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Add a unique title tag
HIGH
Impact 12
Effort S
Confidence 93%
Focus area betweendigital.com
A: 12 | B: 0
Why it matters: Missing titles reduce relevance signals and SERP clarity.
Recommended fix: Add one descriptive <title> per page with the primary topic and brand.