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Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

athome.co.jp 2 lenta.tech 2
:lane is currently balanced
Both domains perform similarly across the weighted signals in this lane.
Business: lenta.tech Reach: lenta.tech SEO: athome.co.jp Performance: Balanced Trust: athome.co.jp
Business
lenta.tech
athome.co.jp
0
lenta.tech
5
Value gap $19
Income gap $7
Reach
lenta.tech
athome.co.jp
0
lenta.tech
3
Visitors gap 228
Pageviews gap 798
SEO
athome.co.jp
athome.co.jp
5
lenta.tech
0
Seo gap 21
Indexability gap 35
Performance
Balanced
athome.co.jp
0
lenta.tech
0
Trust
athome.co.jp
athome.co.jp
1
lenta.tech
0
Ssl gap 1 SSL

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

athome.co.jp
Priority is based on the current gap, likely impact and available audit evidence.
1 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
lenta.tech
Priority is based on the current gap, likely impact and available audit evidence.
4 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Close the SEO score gap
SEO 21 points to match
Why: athome.co.jp trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
Improve indexability signals
Indexability 35 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
Strengthen on-page relevance
On-page 27 points behind
Why: athome.co.jp has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Metrica athome.co.jp Ganador lenta.tech
Valor estimado $50,435,695 lenta.tech $50,435,714
Visitantes diarios 3,430 lenta.tech 3,658
Páginas vistas diarias 12,005 lenta.tech 12,803
Ingresos diarios $108 lenta.tech $115
SEO Score 90 athome.co.jp 69
Indexability 100 athome.co.jp 65
OnPage 83 athome.co.jp 56
Rendimiento 100 — 100
Trust 65 — 65
Coverage 90 athome.co.jp 86
Confidence 91 athome.co.jp 88
SEO Freshness (h) 312 lenta.tech 110
Country Japan — Russia
TLD jp — tech
Categoría — — —
Registrador — — Regional Network Information Center, JSC dba RU-CENTER
Internal Links 287 athome.co.jp 23
Structured Data Blocks 1 athome.co.jp 0
PageSpeed Mobile — — —
PageSpeed Desktop — — —
PageRank 2 lenta.tech 3
Posición Tranco #7,100 lenta.tech #5,530
Calificación SSL A — B
Estado de seguridad — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

athome.co.jp
90/100
Pass 9 Warn 2 Fail 0 IDX 100 ONP 83 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
29 Pass
Description Length
122 Pass
HTML lang
ja Pass
Viewport Meta
Missing Warn
Image Alt Coverage
58/105 Warn
lenta.tech
69/100
Pass 5 Warn 5 Fail 1 IDX 65 ONP 56 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Missing Warn
sitemap.xml
Missing Warn
Canonical URL
Missing Warn
H1 Count
0 Fail
Title Length
20 Pass
Description Length
7 Warn
HTML lang
ru Pass
Viewport Meta
Present Pass
Image Alt Coverage
24/28 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Add one H1 heading
HIGH Impact 10 Effort S Confidence 90% Focus area lenta.tech
A: 0 | B: 10
Why it matters: Missing H1 weakens topical hierarchy for users and crawlers.
Recommended fix: Add exactly one descriptive H1 aligned with page intent.
Improve image ALT coverage
HIGH Impact 8 Effort M Confidence 84% Focus area Both
A: 8 | B: 8
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Add robots.txt
MEDIUM Impact 7 Effort S Confidence 85% Focus area lenta.tech
A: 0 | B: 7
Why it matters: robots.txt helps crawlers understand allowed paths and improves crawl clarity.
Recommended fix: Create /robots.txt with allowed sections and a sitemap reference.
Publish XML sitemap
MEDIUM Impact 7 Effort S Confidence 84% Focus area lenta.tech
A: 0 | B: 7
Why it matters: A sitemap improves URL discovery and recrawl efficiency.
Recommended fix: Generate /sitemap.xml, include canonical URLs, and keep it auto-updated.

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