Resolve safety risk signals
CRITICAL
Impact 24
Aufwand L
Sicherheit 94%
Fokusbereich northwestern.edu
A: 0 | B: 24
Warum wichtig: Negative safety classification can severely reduce trust and traffic.
Empfohlener Fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Publish XML sitemap
MEDIUM
Impact 7
Aufwand S
Sicherheit 84%
Fokusbereich northwestern.edu
A: 0 | B: 7
Warum wichtig: A sitemap improves URL discovery and recrawl efficiency.
Empfohlener Fix: Generate /sitemap.xml, include canonical URLs, and keep it auto-updated.
Increase homepage content depth
MEDIUM
Impact 6
Aufwand M
Sicherheit 79%
Fokusbereich northwestern.edu
A: 0 | B: 6
Warum wichtig: Thin content limits topical coverage and relevance context.
Empfohlener Fix: Expand helpful unique copy that answers key user questions and links to deeper pages.
Add structured data
MEDIUM
Impact 5
Aufwand M
Sicherheit 80%
Fokusbereich northwestern.edu
A: 0 | B: 5
Warum wichtig: Structured data improves entity clarity and rich-result eligibility.
Empfohlener Fix: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).
Optimize description length
MEDIUM
Impact 4
Aufwand S
Sicherheit 86%
Fokusbereich northwestern.edu
A: 0 | B: 4
Warum wichtig: Length outside common snippet ranges can reduce readability in SERP.
Empfohlener Fix: Target about 70-180 characters and include clear user benefit.