7,596 domains analyzed · 20 categories · Free & instant reports

Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

upenn.edu 3 zend.com 0
upenn.edu leads in :lane
upenn.edu wins this lane with stronger combined signals than :other.
Business: upenn.edu Reach: upenn.edu SEO: upenn.edu Performance: Balanced Trust: Balanced
Business
upenn.edu
upenn.edu
5
zend.com
0
Value gap $60,850,000
Income gap $330
Reach
upenn.edu
upenn.edu
3
zend.com
0
Visitors gap 10,492
Pageviews gap 36,722
SEO
upenn.edu
upenn.edu
4
zend.com
0
Seo gap 3.0
Onpage gap 10
Performance
Balanced
upenn.edu
0
zend.com
0
Trust
Balanced
upenn.edu
0
zend.com
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

upenn.edu
Priority is based on the current gap, likely impact and available audit evidence.
2 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Expand structured data coverage
Structured data 1 schema blocks behind
Why: zend.com uses more structured data blocks, which can improve machine understanding and rich result coverage.
Do next: Add clean schema markup for the brand, organization and key page entities.
zend.com
Priority is based on the current gap, likely impact and available audit evidence.
3 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Strengthen on-page relevance
On-page 10 points behind
Why: upenn.edu has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Improve internal linking depth
Architecture 50 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
Metric upenn.edu Winner zend.com
Estimated Value $181,772,219 upenn.edu $120,922,219
Daily Visitors 20,839 upenn.edu 10,347
Daily Pageviews 72,937 upenn.edu 36,215
Daily Income $656 upenn.edu $326
SEO Score 91 upenn.edu 88
Indexability 100 — 100
OnPage 86 upenn.edu 76
Performance 100 — 100
Trust 65 — 65
Coverage 100 upenn.edu 90
Confidence 100 upenn.edu 91
SEO Freshness (h) 324 zend.com 17
Country United States — United States
TLD edu — com
Category — — —
Registrar — — GoDaddy.com, LLC
Internal Links 200 upenn.edu 150
Structured Data Blocks 0 zend.com 1
PageSpeed Mobile 64 upenn.edu —
PageSpeed Desktop 79 upenn.edu —
PageRank 4 upenn.edu 4
Tranco Rank #1,214 upenn.edu #2,498
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

upenn.edu
91/100
Pass 11 Warn 0 Fail 0 IDX 100 ONP 86 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
26 Pass
Description Length
162 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
0/73 Pass
zend.com
88/100
Pass 10 Warn 1 Fail 0 IDX 100 ONP 76 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
63 Pass
Description Length
152 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
3/21 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Increase homepage content depth
MEDIUM Impact 6 Effort M Confidence 79% Focus area zend.com
A: 0 | B: 6
Why it matters: Thin content limits topical coverage and relevance context.
Recommended fix: Expand helpful unique copy that answers key user questions and links to deeper pages.
Improve PageSpeed performance
MEDIUM Impact 6 Effort M Confidence 88% Focus area upenn.edu
A: 6 | B: 0
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Improve image ALT coverage
MEDIUM Impact 5 Effort M Confidence 84% Focus area zend.com
A: 0 | B: 5
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Add structured data
MEDIUM Impact 5 Effort M Confidence 80% Focus area upenn.edu
A: 5 | B: 0
Why it matters: Structured data improves entity clarity and rich-result eligibility.
Recommended fix: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).