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Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

ultradns.com 1 upenn.edu 2
upenn.edu leads in :lane
upenn.edu wins this lane with stronger combined signals than :other.
Business: ultradns.com Reach: upenn.edu SEO: upenn.edu Performance: Balanced Trust: Balanced
Business
ultradns.com
ultradns.com
3
upenn.edu
2
Value gap $44,756
Income gap $44
Reach
upenn.edu
ultradns.com
0
upenn.edu
3
Visitors gap 1,409
Pageviews gap 4,932
SEO
upenn.edu
ultradns.com
0
upenn.edu
4
Seo gap 1.0
Onpage gap 1.0
Performance
Balanced
ultradns.com
0
upenn.edu
0
Trust
Balanced
ultradns.com
0
upenn.edu
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

ultradns.com
Priority is based on the current gap, likely impact and available audit evidence.
2 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve internal linking depth
Architecture 190 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
upenn.edu
Priority is based on the current gap, likely impact and available audit evidence.
2 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Expand structured data coverage
Structured data 1 schema blocks behind
Why: ultradns.com uses more structured data blocks, which can improve machine understanding and rich result coverage.
Do next: Add clean schema markup for the brand, organization and key page entities.
Metric ultradns.com Winner upenn.edu
Estimated Value $184,261,735 ultradns.com $184,216,979
Daily Visitors 19,904 upenn.edu 21,313
Daily Pageviews 69,664 upenn.edu 74,596
Daily Income $627 upenn.edu $671
SEO Score 90 upenn.edu 91
Indexability 100 — 100
OnPage 85 upenn.edu 86
Performance 100 — 100
Trust 65 — 65
Coverage 86 upenn.edu 100
Confidence 88 upenn.edu 100
SEO Freshness (h) 61 ultradns.com 335
Country United States — United States
TLD com — edu
Category — — —
Registrar CSC Corporate Domains, Inc. — —
Internal Links 11 upenn.edu 201
Structured Data Blocks 1 ultradns.com 0
PageSpeed Mobile — upenn.edu 64
PageSpeed Desktop — upenn.edu 79
PageRank 3 upenn.edu 4
Tranco Rank #1,271 upenn.edu #1,187
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

ultradns.com
90/100
Pass 9 Warn 2 Fail 0 IDX 100 ONP 85 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
50 Pass
Description Length
211 Warn
HTML lang
Missing Warn
Viewport Meta
Present Pass
Image Alt Coverage
0/19 Pass
upenn.edu
91/100
Pass 11 Warn 0 Fail 0 IDX 100 ONP 86 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
26 Pass
Description Length
162 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
0/74 Pass

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve PageSpeed performance
MEDIUM Impact 6 Effort M Confidence 88% Focus area upenn.edu
A: 0 | B: 6
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Add structured data
MEDIUM Impact 5 Effort M Confidence 80% Focus area upenn.edu
A: 0 | B: 5
Why it matters: Structured data improves entity clarity and rich-result eligibility.
Recommended fix: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).
Optimize description length
MEDIUM Impact 4 Effort S Confidence 86% Focus area ultradns.com
A: 4 | B: 0
Why it matters: Length outside common snippet ranges can reduce readability in SERP.
Recommended fix: Target about 70-180 characters and include clear user benefit.
Complete Open Graph metadata
MEDIUM Impact 4 Effort S Confidence 81% Focus area upenn.edu
A: 0 | B: 4
Why it matters: Incomplete social tags reduce share-preview quality and consistency.
Recommended fix: Provide og:title, og:description, and og:image with stable canonical URLs.

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