Compare Domains
Compare website value, traffic, SEO and hosting signals side by side.
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.
Executive Summary
A fast head-to-head view of which domain leads in the areas that matter most.
rnz.co.nz 2
dunelm.com 2
:lane is currently balanced
Both domains perform similarly across the weighted signals in this lane.
Business:
dunelm.com
Reach:
dunelm.com
SEO:
rnz.co.nz
Performance:
Balanced
Trust:
rnz.co.nz
Business
dunelm.com
rnz.co.nz
0
dunelm.com
5
Value gap $15,812,319
Income gap $24
Reach
dunelm.com
rnz.co.nz
0
dunelm.com
3
Visitors gap 758
Pageviews gap 2,653
SEO
rnz.co.nz
rnz.co.nz
4
dunelm.com
0
Seo gap 8.0
Onpage gap 11
Performance
Balanced
rnz.co.nz
0
dunelm.com
0
Trust
rnz.co.nz
rnz.co.nz
2
dunelm.com
0
Trust gap 29
Next Best Moves
The clearest actions to close the gap and improve this domain fastest.
rnz.co.nz
Priority is based on the current gap, likely impact and available audit evidence.
Resolve safety risk signals
Trust
Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Expand structured data coverage
Structured data
2 schema blocks behind
Why: dunelm.com uses more structured data blocks, which can improve machine understanding and rich result coverage.
Do next: Add clean schema markup for the brand, organization and key page entities.
dunelm.com
Priority is based on the current gap, likely impact and available audit evidence.
Resolve safety risk signals
Trust
Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Close the SEO score gap
SEO
8 points to match
Why: rnz.co.nz trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
Raise trust and safety confidence
Trust
29 points behind
Why: rnz.co.nz looks weaker on trust-oriented checks such as HTTPS, SSL quality or safety signals.
Do next: Strengthen HTTPS, certificate quality and surface clearer trust signals across the site.
Strengthen on-page relevance
On-page
11 points behind
Why: rnz.co.nz has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
SEO Audit Snapshot
A compact technical SEO check so users can compare on-page readiness at a glance.
89/100
Pass 10
Warn 1
Fail 0
IDX 100
ONP 81
PERF 100
TRUST 65
HTTP Status
200
Pass
Indexability
Indexable
Pass
robots.txt
Found
Pass
sitemap.xml
Found
Pass
Canonical URL
Present
Pass
H1 Count
1
Pass
Title Length
57
Pass
Description Length
156
Pass
HTML lang
en-nz
Pass
Viewport Meta
Present
Pass
Image Alt Coverage
10/154
Warn
81/100
Pass 9
Warn 1
Fail 1
IDX 100
ONP 70
PERF 100
TRUST 36
HTTP Status
200
Pass
Indexability
Indexable
Pass
robots.txt
Found
Pass
sitemap.xml
Found
Pass
Canonical URL
Present
Pass
H1 Count
0
Fail
Title Length
56
Pass
Description Length
142
Pass
HTML lang
en
Pass
Viewport Meta
Present
Pass
Image Alt Coverage
1/34
Warn
Top Levers Across Both Domains
Shared high-impact improvements pulled from the latest recommendations and audits.
Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confidence 94%
Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Add one H1 heading
HIGH
Impact 10
Effort S
Confidence 90%
Focus area dunelm.com
A: 0 | B: 10
Why it matters: Missing H1 weakens topical hierarchy for users and crawlers.
Recommended fix: Add exactly one descriptive H1 aligned with page intent.
Improve image ALT coverage
MEDIUM
Impact 5
Effort M
Confidence 84%
Focus area Both
A: 5 | B: 5
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Add structured data
MEDIUM
Impact 5
Effort M
Confidence 80%
Focus area rnz.co.nz
A: 5 | B: 0
Why it matters: Structured data improves entity clarity and rich-result eligibility.
Recommended fix: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).
Complete Open Graph metadata
MEDIUM
Impact 4
Effort S
Confidence 81%
Focus area dunelm.com
A: 0 | B: 4
Why it matters: Incomplete social tags reduce share-preview quality and consistency.
Recommended fix: Provide og:title, og:description, and og:image with stable canonical URLs.
Next discovery paths
Use the compared signals to branch into broader hub pages and high-value SEO opportunity sets.
Related hubs