7,596 domains analyzed · 20 categories · Free & instant reports

Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

optimizely.com 3 outbrain.com 0
optimizely.com leads in :lane
optimizely.com wins this lane with stronger combined signals than :other.
Business: optimizely.com Reach: optimizely.com SEO: optimizely.com Performance: Balanced Trust: Balanced
Business
optimizely.com
optimizely.com
5
outbrain.com
0
Value gap $1,077,130
Income gap $10
Reach
optimizely.com
optimizely.com
3
outbrain.com
0
Visitors gap 318
Pageviews gap 1,113
SEO
optimizely.com
optimizely.com
4
outbrain.com
0
Seo gap 4.0
Onpage gap 15
Performance
Balanced
optimizely.com
0
outbrain.com
0
Trust
Balanced
optimizely.com
0
outbrain.com
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

optimizely.com
Priority is based on the current gap, likely impact and available audit evidence.
1 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
outbrain.com
Priority is based on the current gap, likely impact and available audit evidence.
4 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Close the SEO score gap
SEO 4 points to match
Why: optimizely.com trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
Strengthen on-page relevance
On-page 15 points behind
Why: optimizely.com has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Improve internal linking depth
Architecture 14 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
Metric optimizely.com Winner outbrain.com
Estimated Value $268,428,726 optimizely.com $267,351,596
Daily Visitors 36,771 optimizely.com 36,453
Daily Pageviews 128,699 optimizely.com 127,586
Daily Income $1,158 optimizely.com $1,148
SEO Score 89 optimizely.com 85
Indexability 100 — 100
OnPage 81 optimizely.com 66
Performance 100 — 100
Trust 65 — 65
Coverage 90 outbrain.com 100
Confidence 91 outbrain.com 100
SEO Freshness (h) 317 outbrain.com 271
Country United States — Canada
TLD com — com
Category — — —
Registrar GoDaddy.com, LLC — MarkMonitor Inc.
Internal Links 57 optimizely.com 43
Structured Data Blocks 0 — 0
PageSpeed Mobile — outbrain.com 63
PageSpeed Desktop — outbrain.com 80
PageRank 4 outbrain.com 4
Tranco Rank #688 optimizely.com #694
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

optimizely.com
89/100
Pass 10 Warn 1 Fail 0 IDX 100 ONP 81 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
58 Pass
Description Length
116 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
45/78 Warn
outbrain.com
85/100
Pass 9 Warn 2 Fail 0 IDX 100 ONP 66 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
4 Warn
Title Length
45 Pass
Description Length
79 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
8/10 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve image ALT coverage
HIGH Impact 8 Effort M Confidence 84% Focus area Both
A: 8 | B: 8
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Improve PageSpeed performance
MEDIUM Impact 6 Effort M Confidence 88% Focus area outbrain.com
A: 0 | B: 6
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Reduce to a single primary H1
MEDIUM Impact 5 Effort S Confidence 82% Focus area outbrain.com
A: 0 | B: 5
Why it matters: Multiple H1 tags can blur content hierarchy.
Recommended fix: Keep one main H1 and move secondary section titles to H2/H3.
Add structured data
MEDIUM Impact 5 Effort M Confidence 80% Focus area Both
A: 5 | B: 5
Why it matters: Structured data improves entity clarity and rich-result eligibility.
Recommended fix: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).