7,596 domains analyzed · 20 categories · Free & instant reports

Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

nytimes.com 4 ubuntu.com 1
nytimes.com leads in :lane
nytimes.com wins this lane with stronger combined signals than :other.
Business: ubuntu.com Reach: nytimes.com SEO: nytimes.com Performance: nytimes.com Trust: nytimes.com
Business
ubuntu.com
nytimes.com
2
ubuntu.com
3
Value gap $122,058
Income gap $100
Reach
nytimes.com
nytimes.com
3
ubuntu.com
0
Visitors gap 49,592
Pageviews gap 332,680
SEO
nytimes.com
nytimes.com
4
ubuntu.com
1
Seo gap 3.0
Indexability gap 10
Performance
nytimes.com
nytimes.com
2
ubuntu.com
0
Performance gap 25
Trust
nytimes.com
nytimes.com
1
ubuntu.com
0
Ssl gap 1 SSL

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

nytimes.com
Priority is based on the current gap, likely impact and available audit evidence.
3 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve indexability signals
Indexability 10 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
Improve internal linking depth
Architecture 95 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
ubuntu.com
Priority is based on the current gap, likely impact and available audit evidence.
3 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Lift technical performance
Performance 25 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
Expand structured data coverage
Structured data 1 schema blocks behind
Why: nytimes.com uses more structured data blocks, which can improve machine understanding and rich result coverage.
Do next: Add clean schema markup for the brand, organization and key page entities.
Metric nytimes.com Winner ubuntu.com
Estimated Value $588,217,241 ubuntu.com $588,339,298
Daily Visitors 159,108 nytimes.com 109,516
Daily Pageviews 715,986 nytimes.com 383,306
Daily Income $11,599 nytimes.com $11,499
SEO Score 86 nytimes.com 83
Indexability 90 ubuntu.com 100
OnPage 81 nytimes.com 78
Performance 100 nytimes.com 75
Trust 65 — 65
Coverage 90 ubuntu.com 100
Confidence 91 ubuntu.com 100
SEO Freshness (h) 298 nytimes.com 335
Country Canada — United Kingdom
TLD com — com
Category News & Media — Technology
Registrar MarkMonitor Inc. — MarkMonitor Inc.
Internal Links 95 ubuntu.com 190
Structured Data Blocks 2 nytimes.com 1
PageSpeed Mobile — ubuntu.com 58
PageSpeed Desktop — ubuntu.com 71
PageRank 5 ubuntu.com 5
Tranco Rank #159 nytimes.com #231
SSL Grade A — B
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

nytimes.com
86/100
Pass 8 Warn 3 Fail 0 IDX 90 ONP 81 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Missing Warn
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
66 Pass
Description Length
267 Warn
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
21/36 Warn
ubuntu.com
83/100
Pass 9 Warn 2 Fail 0 IDX 100 ONP 78 PERF 75 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
2 Warn
Title Length
45 Pass
Description Length
111 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
13/63 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve image ALT coverage
HIGH Impact 8 Effort M Confidence 84% Focus area nytimes.com
A: 8 | B: 5
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Improve Largest Contentful Paint
MEDIUM Impact 7 Effort L Confidence 86% Focus area ubuntu.com
A: 0 | B: 7
Why it matters: High LCP harms perceived load speed and Core Web Vitals.
Recommended fix: Prioritize above-the-fold assets, compress hero media, and optimize server response.
Publish XML sitemap
MEDIUM Impact 7 Effort S Confidence 84% Focus area nytimes.com
A: 7 | B: 0
Why it matters: A sitemap improves URL discovery and recrawl efficiency.
Recommended fix: Generate /sitemap.xml, include canonical URLs, and keep it auto-updated.
Improve PageSpeed performance
MEDIUM Impact 6 Effort M Confidence 88% Focus area ubuntu.com
A: 0 | B: 6
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.