7,596 domains analyzed · 20 categories · Free & instant reports

Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

lastpass.com 0 unc.edu 4
unc.edu leads in :lane
unc.edu wins this lane with stronger combined signals than :other.
Business: unc.edu Reach: unc.edu SEO: unc.edu Performance: unc.edu Trust: Balanced
Business
unc.edu
lastpass.com
0
unc.edu
5
Value gap $100,229
Income gap $31
Reach
unc.edu
lastpass.com
0
unc.edu
3
Visitors gap 998
Pageviews gap 3,493
SEO
unc.edu
lastpass.com
0
unc.edu
5
Seo gap 15
Indexability gap 30
Performance
unc.edu
lastpass.com
0
unc.edu
2
Performance gap 20
Trust
Balanced
lastpass.com
0
unc.edu
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

lastpass.com
Priority is based on the current gap, likely impact and available audit evidence.
4 priorities
Remove noindex directive
Indexability Gain about 25 priority points
Why: noindex prevents pages from being included in search results.
Do next: Remove noindex from meta robots or response headers on indexable pages.
Close the SEO score gap
SEO 15 points to match
Why: unc.edu trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
Improve indexability signals
Indexability 30 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
Lift technical performance
Performance 20 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
unc.edu
Priority is based on the current gap, likely impact and available audit evidence.
2 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve internal linking depth
Architecture 174 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
Metric lastpass.com Winner unc.edu
Estimated Value $117,260,468 unc.edu $117,360,697
Daily Visitors 9,878 unc.edu 10,876
Daily Pageviews 34,573 unc.edu 38,066
Daily Income $311 unc.edu $343
SEO Score 75 unc.edu 90
Indexability 70 unc.edu 100
OnPage 81 unc.edu 83
Performance 80 unc.edu 100
Trust 65 — 65
Coverage 100 lastpass.com 90
Confidence 100 lastpass.com 91
SEO Freshness (h) 293 unc.edu 30
Country Switzerland — United States
TLD com — edu
Category — — —
Registrar CSC Corporate Domains, Inc. — —
Internal Links 276 lastpass.com 102
Structured Data Blocks 1 — 1
PageSpeed Mobile 53 lastpass.com —
PageSpeed Desktop 85 lastpass.com —
PageRank 5 lastpass.com 4
Tranco Rank #2,491 unc.edu #2,177
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

lastpass.com
75/100
Pass 8 Warn 2 Fail 1 IDX 70 ONP 81 PERF 80 TRUST 65
HTTP Status
200 Pass
Indexability
Noindex Fail
robots.txt
Found Pass
sitemap.xml
Missing Warn
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
48 Pass
Description Length
171 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
29/109 Warn
unc.edu
90/100
Pass 9 Warn 2 Fail 0 IDX 100 ONP 83 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
47 Pass
Description Length
345 Warn
HTML lang
en-US Pass
Viewport Meta
Present Pass
Image Alt Coverage
5/17 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Remove noindex directive
CRITICAL Impact 25 Effort S Confidence 95% Focus area lastpass.com
A: 25 | B: 0
Why it matters: noindex prevents pages from being included in search results.
Recommended fix: Remove noindex from meta robots or response headers on indexable pages.
Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Publish XML sitemap
MEDIUM Impact 7 Effort S Confidence 84% Focus area lastpass.com
A: 7 | B: 0
Why it matters: A sitemap improves URL discovery and recrawl efficiency.
Recommended fix: Generate /sitemap.xml, include canonical URLs, and keep it auto-updated.
Increase homepage content depth
MEDIUM Impact 6 Effort M Confidence 79% Focus area lastpass.com
A: 6 | B: 0
Why it matters: Thin content limits topical coverage and relevance context.
Recommended fix: Expand helpful unique copy that answers key user questions and links to deeper pages.
Reduce layout shift (CLS)
MEDIUM Impact 6 Effort M Confidence 84% Focus area lastpass.com
A: 6 | B: 0
Why it matters: Layout shifts hurt UX and Web Vitals stability.
Recommended fix: Reserve fixed space for media/ads and avoid late style or font shifts.