7,502 domains analyzed · 20 categories · Free & instant reports
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Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

gnu.org 1 theguardian.com 2
theguardian.com leads in :lane
theguardian.com wins this lane with stronger combined signals than :other.
Business: theguardian.com Reach: theguardian.com SEO: Balanced Performance: gnu.org Trust: Balanced
Business
theguardian.com
gnu.org
0
theguardian.com
5
Value gap $868,413
Income gap $3,552
Reach
theguardian.com
gnu.org
0
theguardian.com
3
Visitors gap 56,862
Pageviews gap 785,830
SEO
Balanced
gnu.org
1
theguardian.com
1
Indexability gap 15
Onpage gap 9.0
Performance
gnu.org
gnu.org
2
theguardian.com
0
Performance gap 10
Trust
Balanced
gnu.org
0
theguardian.com
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

gnu.org
Priority is based on the current gap, likely impact and available audit evidence.
3 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve indexability signals
Indexability 15 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
Improve internal linking depth
Architecture 253 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
theguardian.com
Priority is based on the current gap, likely impact and available audit evidence.
3 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Strengthen on-page relevance
On-page 9 points behind
Why: gnu.org has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Lift technical performance
Performance 10 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
Metric gnu.org Winner theguardian.com
Estimated Value $370,471,422 theguardian.com $371,339,835
Daily Visitors 73,541 theguardian.com 130,403
Daily Pageviews 257,394 theguardian.com 1,043,224
Daily Income $2,317 theguardian.com $5,868
SEO Score 81 — 81
Indexability 85 theguardian.com 100
OnPage 70 gnu.org 61
Performance 100 gnu.org 90
Trust 65 — 65
Coverage 86 theguardian.com 100
Confidence 88 theguardian.com 100
SEO Freshness (h) 167 theguardian.com 20
Country United States — Canada
TLD org — com
Category — — Adult
Registrar Gandi SAS — GoDaddy.com, LLC
Internal Links 79 theguardian.com 332
Structured Data Blocks 0 — 0
PageSpeed Mobile — theguardian.com 50
PageSpeed Desktop — theguardian.com 74
PageRank 5 theguardian.com 5
Tranco Rank #344 theguardian.com #194
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

gnu.org
81/100
Pass 9 Warn 1 Fail 1 IDX 85 ONP 70 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Missing Warn
H1 Count
0 Fail
Title Length
55 Pass
Description Length
152 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
0/13 Pass
theguardian.com
81/100
Pass 9 Warn 1 Fail 1 IDX 100 ONP 61 PERF 90 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
0 Fail
Title Length
48 Pass
Description Length
117 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
4/114 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Add one H1 heading
HIGH Impact 10 Effort S Confidence 90% Focus area Both
A: 10 | B: 10
Why it matters: Missing H1 weakens topical hierarchy for users and crawlers.
Recommended fix: Add exactly one descriptive H1 aligned with page intent.
Add canonical URL
MEDIUM Impact 6 Effort S Confidence 85% Focus area gnu.org
A: 6 | B: 0
Why it matters: Canonical tags prevent duplicate URL confusion and consolidate ranking signals.
Recommended fix: Set a self-referencing canonical on indexable pages and avoid cross-canonical mistakes.
Improve PageSpeed performance
MEDIUM Impact 6 Effort M Confidence 88% Focus area theguardian.com
A: 0 | B: 6
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Improve image ALT coverage
MEDIUM Impact 5 Effort M Confidence 84% Focus area theguardian.com
A: 0 | B: 5
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.

Next discovery paths

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