7,524 domains analyzed · 20 categories · Free & instant reports
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Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

ancestry.com 1 pendo.io 3
pendo.io leads in :lane
pendo.io wins this lane with stronger combined signals than :other.
Business: pendo.io Reach: pendo.io SEO: pendo.io Performance: ancestry.com Trust: Balanced
Business
pendo.io
ancestry.com
0
pendo.io
5
Value gap $7,579,848
Income gap $110
Reach
pendo.io
ancestry.com
0
pendo.io
3
Visitors gap 3,477
Pageviews gap 12,170
SEO
pendo.io
ancestry.com
0
pendo.io
5
Seo gap 33
Indexability gap 80
Performance
ancestry.com
ancestry.com
4
pendo.io
0
Performance gap 20
Mobile speed gap 33
Trust
Balanced
ancestry.com
0
pendo.io
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

ancestry.com
Priority is based on the current gap, likely impact and available audit evidence.
4 priorities
Improve indexability signals
Indexability 80 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
Remove noindex directive
Indexability Gain about 25 priority points
Why: noindex prevents pages from being included in search results.
Do next: Remove noindex from meta robots or response headers on indexable pages.
Close the SEO score gap
SEO 33 points to match
Why: pendo.io trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
Strengthen on-page relevance
On-page 30 points behind
Why: pendo.io has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
pendo.io
Priority is based on the current gap, likely impact and available audit evidence.
2 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Lift technical performance
Performance 20 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
Metric ancestry.com Winner pendo.io
Estimated Value $220,121,015 pendo.io $227,700,862
Daily Visitors 25,736 pendo.io 29,213
Daily Pageviews 90,076 pendo.io 102,246
Daily Income $811 pendo.io $920
SEO Score 48 pendo.io 81
Indexability 20 pendo.io 100
OnPage 61 pendo.io 91
Performance 65 ancestry.com 45
Trust 65 — 65
Coverage 90 pendo.io 100
Confidence 93 pendo.io 100
SEO Freshness (h) 727 pendo.io 107
Country Canada — United States
TLD com — io
Category — — —
Registrar MarkMonitor Inc. — —
Internal Links 1 pendo.io 140
Structured Data Blocks 0 pendo.io 2
PageSpeed Mobile 62 ancestry.com 29
PageSpeed Desktop 83 ancestry.com 68
PageRank 4 ancestry.com 4
Tranco Rank #989 pendo.io #866
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

ancestry.com
48/100
Pass 4 Warn 5 Fail 2 IDX 20 ONP 61 PERF 65 TRUST 65
HTTP Status
403 Fail
Indexability
Noindex Fail
robots.txt
Missing Warn
sitemap.xml
Missing Warn
Canonical URL
Missing Warn
H1 Count
1 Pass
Title Length
45 Pass
Description Length
7 Warn
HTML lang
Missing Warn
Viewport Meta
Present Pass
Image Alt Coverage
0/1 Pass
pendo.io
81/100
Pass 10 Warn 1 Fail 0 IDX 100 ONP 91 PERF 45 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
51 Pass
Description Length
158 Pass
HTML lang
en-US Pass
Viewport Meta
Present Pass
Image Alt Coverage
43/78 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Remove noindex directive
CRITICAL Impact 25 Effort S Confidence 95% Focus area ancestry.com
A: 25 | B: 0
Why it matters: noindex prevents pages from being included in search results.
Recommended fix: Remove noindex from meta robots or response headers on indexable pages.
Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Fix non-success HTTP status
CRITICAL Impact 22 Effort M Confidence 95% Focus area ancestry.com
A: 22 | B: 0
Why it matters: Search engines and users cannot reliably access the homepage when status is outside 2xx/3xx.
Recommended fix: Resolve server, routing, or redirect issues so the canonical homepage returns 200 (or a clean 301 chain).
Improve PageSpeed performance
HIGH Impact 12 Effort L Confidence 88% Focus area pendo.io
A: 0 | B: 12
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Improve image ALT coverage
HIGH Impact 8 Effort M Confidence 84% Focus area pendo.io
A: 0 | B: 8
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.

Next discovery paths

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