7,595 domains analyzed · 20 categories · Free & instant reports
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Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

ancestry.com 2 ancestry.com.au 2
:lane is currently balanced
Both domains perform similarly across the weighted signals in this lane.
Business: ancestry.com Reach: ancestry.com SEO: ancestry.com.au Performance: ancestry.com.au Trust: Balanced
Business
ancestry.com
ancestry.com
5
ancestry.com.au
0
Value gap $173,881,531
Income gap $718
Reach
ancestry.com
ancestry.com
3
ancestry.com.au
0
Visitors gap 22,809
Pageviews gap 79,831
SEO
ancestry.com.au
ancestry.com
1
ancestry.com.au
3
Seo gap 4.0
Indexability gap 10
Performance
ancestry.com.au
ancestry.com
0
ancestry.com.au
2
Performance gap 35
Trust
Balanced
ancestry.com
0
ancestry.com.au
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

ancestry.com
Priority is based on the current gap, likely impact and available audit evidence.
3 priorities
Remove noindex directive
Indexability Gain about 25 priority points
Why: noindex prevents pages from being included in search results.
Do next: Remove noindex from meta robots or response headers on indexable pages.
Lift technical performance
Performance 35 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
Close the SEO score gap
SEO 4 points to match
Why: ancestry.com.au trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
ancestry.com.au
Priority is based on the current gap, likely impact and available audit evidence.
2 priorities
Remove noindex directive
Indexability Gain about 25 priority points
Why: noindex prevents pages from being included in search results.
Do next: Remove noindex from meta robots or response headers on indexable pages.
Improve indexability signals
Indexability 10 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
Metric ancestry.com Winner ancestry.com.au
Estimated Value $221,298,525 ancestry.com $47,416,993
Daily Visitors 25,974 ancestry.com 3,165
Daily Pageviews 90,909 ancestry.com 11,078
Daily Income $818 ancestry.com $100
SEO Score 48 ancestry.com.au 52
Indexability 20 ancestry.com 10
OnPage 61 — 61
Performance 65 ancestry.com.au 100
Trust 65 — 65
Coverage 90 ancestry.com 81
Confidence 93 ancestry.com 84
SEO Freshness (h) 280 ancestry.com 789
Country Canada — Canada
TLD com — au
Category — — —
Registrar MarkMonitor Inc. — MarkMonitor Corporate Services Inc
Internal Links 1 ancestry.com 0
Structured Data Blocks 0 — 0
PageSpeed Mobile 62 ancestry.com —
PageSpeed Desktop 83 ancestry.com —
PageRank 4 ancestry.com 3
Tranco Rank #974 ancestry.com #6,515
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

ancestry.com
48/100
Pass 4 Warn 5 Fail 2 IDX 20 ONP 61 PERF 65 TRUST 65
HTTP Status
403 Fail
Indexability
Noindex Fail
robots.txt
Missing Warn
sitemap.xml
Missing Warn
Canonical URL
Missing Warn
H1 Count
1 Pass
Title Length
45 Pass
Description Length
7 Warn
HTML lang
Missing Warn
Viewport Meta
Present Pass
Image Alt Coverage
0/1 Pass
ancestry.com.au
52/100
Pass 4 Warn 5 Fail 2 IDX 10 ONP 61 PERF 100 TRUST 65
HTTP Status
403 Fail
Indexability
Noindex Fail
robots.txt
Missing Warn
sitemap.xml
Missing Warn
Canonical URL
Missing Warn
H1 Count
1 Pass
Title Length
45 Pass
Description Length
7 Warn
HTML lang
Missing Warn
Viewport Meta
Present Pass
Image Alt Coverage
0/1 Pass

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Remove noindex directive
CRITICAL Impact 25 Effort S Confidence 95% Focus area Both
A: 25 | B: 25
Why it matters: noindex prevents pages from being included in search results.
Recommended fix: Remove noindex from meta robots or response headers on indexable pages.
Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Fix non-success HTTP status
CRITICAL Impact 22 Effort M Confidence 95% Focus area Both
A: 22 | B: 22
Why it matters: Search engines and users cannot reliably access the homepage when status is outside 2xx/3xx.
Recommended fix: Resolve server, routing, or redirect issues so the canonical homepage returns 200 (or a clean 301 chain).
Improve Largest Contentful Paint
MEDIUM Impact 7 Effort L Confidence 86% Focus area ancestry.com
A: 7 | B: 0
Why it matters: High LCP harms perceived load speed and Core Web Vitals.
Recommended fix: Prioritize above-the-fold assets, compress hero media, and optimize server response.
Add robots.txt
MEDIUM Impact 7 Effort S Confidence 85% Focus area Both
A: 7 | B: 7
Why it matters: robots.txt helps crawlers understand allowed paths and improves crawl clarity.
Recommended fix: Create /robots.txt with allowed sections and a sitemap reference.

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