7,592 domains analyzed · 20 categories · Free & instant reports

Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

adtrafficquality.google 0 nytimes.com 4
nytimes.com leads in :lane
nytimes.com wins this lane with stronger combined signals than :other.
Business: nytimes.com Reach: nytimes.com SEO: nytimes.com Performance: nytimes.com Trust: Balanced
Business
nytimes.com
adtrafficquality.google
2
nytimes.com
3
Value gap $1,016,218
Income gap $4,139
Reach
nytimes.com
adtrafficquality.google
0
nytimes.com
3
Visitors gap 9,530
Pageviews gap 193,470
SEO
nytimes.com
adtrafficquality.google
0
nytimes.com
5
Seo gap 7.0
Indexability gap 5.0
Performance
nytimes.com
adtrafficquality.google
0
nytimes.com
2
Performance gap 10
Trust
Balanced
adtrafficquality.google
0
nytimes.com
0

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

adtrafficquality.google
Priority is based on the current gap, likely impact and available audit evidence.
4 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Close the SEO score gap
SEO 7 points to match
Why: nytimes.com trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
Strengthen on-page relevance
On-page 11 points behind
Why: nytimes.com has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Improve indexability signals
Indexability 5 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
nytimes.com
Priority is based on the current gap, likely impact and available audit evidence.
1 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Metric adtrafficquality.google Winner nytimes.com
Estimated Value $589,023,330 nytimes.com $590,039,548
Daily Visitors 150,585 nytimes.com 160,115
Daily Pageviews 527,048 nytimes.com 720,518
Daily Income $15,811 adtrafficquality.google $11,672
SEO Score 79 nytimes.com 86
Indexability 85 nytimes.com 90
OnPage 70 nytimes.com 81
Performance 90 nytimes.com 100
Trust 65 — 65
Coverage 90 — 90
Confidence 93 adtrafficquality.google 91
SEO Freshness (h) 47 adtrafficquality.google 416
Country United States — Canada
TLD google — com
Category Technology — News & Media
Registrar MarkMonitor Inc. — MarkMonitor Inc.
Internal Links 14 nytimes.com 95
Structured Data Blocks 0 nytimes.com 2
PageSpeed Mobile 71 adtrafficquality.google —
PageSpeed Desktop 86 adtrafficquality.google —
PageRank 3 nytimes.com 5
Tranco Rank #168 nytimes.com #158
SSL Grade A — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

adtrafficquality.google
79/100
Pass 9 Warn 1 Fail 1 IDX 85 ONP 70 PERF 90 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Missing Warn
H1 Count
1 Pass
Title Length
25 Pass
Description Length
0 Fail
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
0/0 Pass
nytimes.com
86/100
Pass 8 Warn 3 Fail 0 IDX 90 ONP 81 PERF 100 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Missing Warn
Canonical URL
Present Pass
H1 Count
1 Pass
Title Length
66 Pass
Description Length
267 Warn
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
21/36 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Add meta description
HIGH Impact 10 Effort S Confidence 91% Focus area adtrafficquality.google
A: 10 | B: 0
Why it matters: Missing descriptions reduce control of SERP snippets.
Recommended fix: Add a compelling meta description with clear value proposition and intent match.
Improve image ALT coverage
HIGH Impact 8 Effort M Confidence 84% Focus area nytimes.com
A: 0 | B: 8
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Publish XML sitemap
MEDIUM Impact 7 Effort S Confidence 84% Focus area nytimes.com
A: 0 | B: 7
Why it matters: A sitemap improves URL discovery and recrawl efficiency.
Recommended fix: Generate /sitemap.xml, include canonical URLs, and keep it auto-updated.
Add canonical URL
MEDIUM Impact 6 Effort S Confidence 85% Focus area adtrafficquality.google
A: 6 | B: 0
Why it matters: Canonical tags prevent duplicate URL confusion and consolidate ranking signals.
Recommended fix: Set a self-referencing canonical on indexable pages and avoid cross-canonical mistakes.