Remove noindex directive
CRITICAL
Impact 25
Effort S
Confidence 95%
Focus area unimelb.edu.au
A: 0 | B: 25
Why it matters: noindex prevents pages from being included in search results.
Recommended fix: Remove noindex from meta robots or response headers on indexable pages.
Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confidence 94%
Focus area unimelb.edu.au
A: 0 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Fix non-success HTTP status
CRITICAL
Impact 22
Effort M
Confidence 95%
Focus area unimelb.edu.au
A: 0 | B: 22
Why it matters: Search engines and users cannot reliably access the homepage when status is outside 2xx/3xx.
Recommended fix: Resolve server, routing, or redirect issues so the canonical homepage returns 200 (or a clean 301 chain).
Add meta description
HIGH
Impact 10
Effort S
Confidence 91%
Focus area unimelb.edu.au
A: 0 | B: 10
Why it matters: Missing descriptions reduce control of SERP snippets.
Recommended fix: Add a compelling meta description with clear value proposition and intent match.
Add one H1 heading
HIGH
Impact 10
Effort S
Confidence 90%
Focus area unimelb.edu.au
A: 0 | B: 10
Why it matters: Missing H1 weakens topical hierarchy for users and crawlers.
Recommended fix: Add exactly one descriptive H1 aligned with page intent.