Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confiance 94%
Zone de focus Both
A: 24 | B: 24
Pourquoi c est important: Negative safety classification can severely reduce trust and traffic.
Correctif recommande: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Fix non-success HTTP status
CRITICAL
Impact 22
Effort M
Confiance 95%
Zone de focus georgetown.edu
A: 22 | B: 0
Pourquoi c est important: Search engines and users cannot reliably access the homepage when status is outside 2xx/3xx.
Correctif recommande: Resolve server, routing, or redirect issues so the canonical homepage returns 200 (or a clean 301 chain).
Add meta description
HIGH
Impact 10
Effort S
Confiance 91%
Zone de focus georgetown.edu
A: 10 | B: 0
Pourquoi c est important: Missing descriptions reduce control of SERP snippets.
Correctif recommande: Add a compelling meta description with clear value proposition and intent match.
Improve image ALT coverage
HIGH
Impact 8
Effort M
Confiance 84%
Zone de focus rokt.com
A: 0 | B: 8
Pourquoi c est important: Missing ALT text reduces accessibility and image search context.
Correctif recommande: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Increase homepage content depth
MEDIUM
Impact 6
Effort M
Confiance 79%
Zone de focus georgetown.edu
A: 6 | B: 0
Pourquoi c est important: Thin content limits topical coverage and relevance context.
Correctif recommande: Expand helpful unique copy that answers key user questions and links to deeper pages.