Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confiance 94%
Zone de focus rochester.edu
A: 0 | B: 24
Pourquoi c est important: Negative safety classification can severely reduce trust and traffic.
Correctif recommande: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Add one H1 heading
HIGH
Impact 10
Effort S
Confiance 90%
Zone de focus rochester.edu
A: 0 | B: 10
Pourquoi c est important: Missing H1 weakens topical hierarchy for users and crawlers.
Correctif recommande: Add exactly one descriptive H1 aligned with page intent.
Publish XML sitemap
MEDIUM
Impact 7
Effort S
Confiance 84%
Zone de focus rochester.edu
A: 0 | B: 7
Pourquoi c est important: A sitemap improves URL discovery and recrawl efficiency.
Correctif recommande: Generate /sitemap.xml, include canonical URLs, and keep it auto-updated.
Add canonical URL
MEDIUM
Impact 6
Effort S
Confiance 85%
Zone de focus rochester.edu
A: 0 | B: 6
Pourquoi c est important: Canonical tags prevent duplicate URL confusion and consolidate ranking signals.
Correctif recommande: Set a self-referencing canonical on indexable pages and avoid cross-canonical mistakes.
Add structured data
MEDIUM
Impact 5
Effort M
Confiance 80%
Zone de focus rochester.edu
A: 0 | B: 5
Pourquoi c est important: Structured data improves entity clarity and rich-result eligibility.
Correctif recommande: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).