Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confiance 94%
Zone de focus cornell.edu
A: 0 | B: 24
Pourquoi c est important: Negative safety classification can severely reduce trust and traffic.
Correctif recommande: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Increase homepage content depth
MEDIUM
Impact 6
Effort M
Confiance 79%
Zone de focus cornell.edu
A: 0 | B: 6
Pourquoi c est important: Thin content limits topical coverage and relevance context.
Correctif recommande: Expand helpful unique copy that answers key user questions and links to deeper pages.
Add canonical URL
MEDIUM
Impact 6
Effort S
Confiance 85%
Zone de focus cornell.edu
A: 0 | B: 6
Pourquoi c est important: Canonical tags prevent duplicate URL confusion and consolidate ranking signals.
Correctif recommande: Set a self-referencing canonical on indexable pages and avoid cross-canonical mistakes.
Add structured data
MEDIUM
Impact 5
Effort M
Confiance 80%
Zone de focus cornell.edu
A: 0 | B: 5
Pourquoi c est important: Structured data improves entity clarity and rich-result eligibility.
Correctif recommande: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).
Optimize title length
MEDIUM
Impact 5
Effort S
Confiance 88%
Zone de focus cornell.edu
A: 0 | B: 5
Pourquoi c est important: Overly short or long titles can lower click-through and relevance quality.
Correctif recommande: Target about 20-70 characters and front-load core keywords.