Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confiance 94%
Zone de focus imperial.ac.uk
A: 0 | B: 24
Pourquoi c est important: Negative safety classification can severely reduce trust and traffic.
Correctif recommande: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve image ALT coverage
HIGH
Impact 8
Effort M
Confiance 84%
Zone de focus imperial.ac.uk
A: 0 | B: 8
Pourquoi c est important: Missing ALT text reduces accessibility and image search context.
Correctif recommande: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Reduce to a single primary H1
MEDIUM
Impact 5
Effort S
Confiance 82%
Zone de focus imperial.ac.uk
A: 0 | B: 5
Pourquoi c est important: Multiple H1 tags can blur content hierarchy.
Correctif recommande: Keep one main H1 and move secondary section titles to H2/H3.
Add structured data
MEDIUM
Impact 5
Effort M
Confiance 80%
Zone de focus imperial.ac.uk
A: 0 | B: 5
Pourquoi c est important: Structured data improves entity clarity and rich-result eligibility.
Correctif recommande: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).
Optimize description length
MEDIUM
Impact 4
Effort S
Confiance 86%
Zone de focus imperial.ac.uk
A: 0 | B: 4
Pourquoi c est important: Length outside common snippet ranges can reduce readability in SERP.
Correctif recommande: Target about 70-180 characters and include clear user benefit.