7,596 domains analyzed · 20 categories · Free & instant reports

Compare Domains

Compare website value, traffic, SEO and hosting signals side by side.

Browse Rankings
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.

Executive Summary

A fast head-to-head view of which domain leads in the areas that matter most.

tufts.edu 1 theatlantic.com 4
theatlantic.com leads in :lane
theatlantic.com wins this lane with stronger combined signals than :other.
Business: theatlantic.com Reach: theatlantic.com SEO: tufts.edu Performance: theatlantic.com Trust: theatlantic.com
Business
theatlantic.com
tufts.edu
0
theatlantic.com
5
Value gap $121,994,190
Income gap $536
Reach
theatlantic.com
tufts.edu
0
theatlantic.com
3
Visitors gap 17,000
Pageviews gap 59,500
SEO
tufts.edu
tufts.edu
4
theatlantic.com
1
Seo gap 1.0
Indexability gap 15
Performance
theatlantic.com
tufts.edu
1
theatlantic.com
2
Performance gap 5.0
Mobile speed gap 4.0
Trust
theatlantic.com
tufts.edu
0
theatlantic.com
1
Ssl gap 1 SSL

Next Best Moves

The clearest actions to close the gap and improve this domain fastest.

tufts.edu
Priority is based on the current gap, likely impact and available audit evidence.
4 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Strengthen on-page relevance
On-page 10 points behind
Why: theatlantic.com has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Lift technical performance
Performance 5 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
Improve internal linking depth
Architecture 84 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
theatlantic.com
Priority is based on the current gap, likely impact and available audit evidence.
2 priorities
Resolve safety risk signals
Trust Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve indexability signals
Indexability 15 points behind
Why: :domain is behind on crawlability or indexability checks that directly affect discoverability.
Do next: Fix robots, sitemap, canonical and index directives so the homepage is cleanly discoverable.
Metric tufts.edu Winner theatlantic.com
Estimated Value $90,922,818 theatlantic.com $212,917,008
Daily Visitors 7,443 theatlantic.com 24,443
Daily Pageviews 26,051 theatlantic.com 85,551
Daily Income $234 theatlantic.com $770
SEO Score 68 tufts.edu 67
Indexability 100 tufts.edu 85
OnPage 65 theatlantic.com 75
Performance 20 theatlantic.com 25
Trust 65 — 65
Coverage 100 tufts.edu 90
Confidence 100 tufts.edu 93
SEO Freshness (h) 22 tufts.edu 297
Country Canada — Canada
TLD edu — com
Category — — —
Registrar — — MarkMonitor Inc.
Internal Links 149 theatlantic.com 233
Structured Data Blocks 1 theatlantic.com 2
PageSpeed Mobile 44 tufts.edu 40
PageSpeed Desktop 44 tufts.edu —
PageRank 4 theatlantic.com 4
Tranco Rank #3,708 theatlantic.com #1,035
SSL Grade B — A
Safety Status — — —

SEO Audit Snapshot

A compact technical SEO check so users can compare on-page readiness at a glance.

tufts.edu
68/100
Pass 9 Warn 1 Fail 1 IDX 100 ONP 65 PERF 20 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Present Pass
H1 Count
0 Fail
Title Length
16 Warn
Description Length
121 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
0/20 Pass
theatlantic.com
67/100
Pass 8 Warn 2 Fail 1 IDX 85 ONP 75 PERF 25 TRUST 65
HTTP Status
200 Pass
Indexability
Indexable Pass
robots.txt
Found Pass
sitemap.xml
Found Pass
Canonical URL
Missing Warn
H1 Count
0 Fail
Title Length
28 Pass
Description Length
137 Pass
HTML lang
en Pass
Viewport Meta
Present Pass
Image Alt Coverage
65/70 Warn

Top Levers Across Both Domains

Shared high-impact improvements pulled from the latest recommendations and audits.

Resolve safety risk signals
CRITICAL Impact 24 Effort L Confidence 94% Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve PageSpeed performance
HIGH Impact 12 Effort L Confidence 88% Focus area Both
A: 12 | B: 12
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Add one H1 heading
HIGH Impact 10 Effort S Confidence 90% Focus area Both
A: 10 | B: 10
Why it matters: Missing H1 weakens topical hierarchy for users and crawlers.
Recommended fix: Add exactly one descriptive H1 aligned with page intent.
Improve image ALT coverage
HIGH Impact 8 Effort M Confidence 84% Focus area theatlantic.com
A: 0 | B: 8
Why it matters: Missing ALT text reduces accessibility and image search context.
Recommended fix: Add concise descriptive ALT text for informative images and empty ALT for decorative assets.
Improve Largest Contentful Paint
MEDIUM Impact 7 Effort L Confidence 86% Focus area tufts.edu
A: 7 | B: 0
Why it matters: High LCP harms perceived load speed and Core Web Vitals.
Recommended fix: Prioritize above-the-fold assets, compress hero media, and optimize server response.