Compare Domains
Compare website value, traffic, SEO and hosting signals side by side.
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.
Executive Summary
A fast head-to-head view of which domain leads in the areas that matter most.
smashingmagazine.com 3
backlinko.com 2
smashingmagazine.com leads in :lane
smashingmagazine.com wins this lane with stronger combined signals than :other.
Business:
smashingmagazine.com
Reach:
smashingmagazine.com
SEO:
backlinko.com
Performance:
backlinko.com
Trust:
smashingmagazine.com
Business
smashingmagazine.com
smashingmagazine.com
5
backlinko.com
0
Value gap $8,278,503
Income gap $23
Reach
smashingmagazine.com
smashingmagazine.com
3
backlinko.com
0
Visitors gap 735
Pageviews gap 2,572
SEO
backlinko.com
smashingmagazine.com
0
backlinko.com
4
Seo gap 3.0
Onpage gap 9.0
Performance
backlinko.com
smashingmagazine.com
0
backlinko.com
2
Performance gap 25
Trust
smashingmagazine.com
smashingmagazine.com
2
backlinko.com
0
Trust gap 29
Next Best Moves
The clearest actions to close the gap and improve this domain fastest.
smashingmagazine.com
Priority is based on the current gap, likely impact and available audit evidence.
Resolve safety risk signals
Trust
Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Lift technical performance
Performance
25 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
Strengthen on-page relevance
On-page
9 points behind
Why: backlinko.com has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Expand structured data coverage
Structured data
1 schema blocks behind
Why: backlinko.com uses more structured data blocks, which can improve machine understanding and rich result coverage.
Do next: Add clean schema markup for the brand, organization and key page entities.
backlinko.com
Priority is based on the current gap, likely impact and available audit evidence.
Resolve safety risk signals
Trust
Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Raise trust and safety confidence
Trust
29 points behind
Why: smashingmagazine.com looks weaker on trust-oriented checks such as HTTPS, SSL quality or safety signals.
Do next: Strengthen HTTPS, certificate quality and surface clearer trust signals across the site.
Improve internal linking depth
Architecture
12 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
SEO Audit Snapshot
A compact technical SEO check so users can compare on-page readiness at a glance.
87/100
Pass 11
Warn 0
Fail 0
IDX 100
ONP 91
PERF 75
TRUST 65
HTTP Status
200
Pass
Indexability
Indexable
Pass
robots.txt
Found
Pass
sitemap.xml
Found
Pass
Canonical URL
Present
Pass
H1 Count
1
Pass
Title Length
52
Pass
Description Length
120
Pass
HTML lang
en
Pass
Viewport Meta
Present
Pass
Image Alt Coverage
0/25
Pass
90/100
Pass 11
Warn 0
Fail 0
IDX 100
ONP 100
PERF 100
TRUST 36
HTTP Status
200
Pass
Indexability
Indexable
Pass
robots.txt
Found
Pass
sitemap.xml
Found
Pass
Canonical URL
Present
Pass
H1 Count
1
Pass
Title Length
65
Pass
Description Length
136
Pass
HTML lang
en-US
Pass
Viewport Meta
Present
Pass
Image Alt Coverage
0/9
Pass
Top Levers Across Both Domains
Shared high-impact improvements pulled from the latest recommendations and audits.
Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confidence 94%
Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve Largest Contentful Paint
MEDIUM
Impact 7
Effort L
Confidence 86%
Focus area smashingmagazine.com
A: 7 | B: 0
Why it matters: High LCP harms perceived load speed and Core Web Vitals.
Recommended fix: Prioritize above-the-fold assets, compress hero media, and optimize server response.
Improve First Contentful Paint
MEDIUM
Impact 5
Effort M
Confidence 82%
Focus area smashingmagazine.com
A: 5 | B: 0
Why it matters: Slow first paint delays visible feedback for users.
Recommended fix: Reduce critical CSS/JS, inline essential styles, and improve server/cache latency.
Add structured data
MEDIUM
Impact 5
Effort M
Confidence 80%
Focus area smashingmagazine.com
A: 5 | B: 0
Why it matters: Structured data improves entity clarity and rich-result eligibility.
Recommended fix: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).
Next discovery paths
Use the compared signals to branch into broader hub pages and high-value SEO opportunity sets.
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