Compare Domains
Compare website value, traffic, SEO and hosting signals side by side.
Use this domain comparison to benchmark value, traffic, SEO quality, technical health and trust signals side by side.
Executive Summary
A fast head-to-head view of which domain leads in the areas that matter most.
smashingmagazine.com 2
adyen.com 2
:lane is currently balanced
Both domains perform similarly across the weighted signals in this lane.
Business:
adyen.com
Reach:
adyen.com
SEO:
smashingmagazine.com
Performance:
smashingmagazine.com
Trust:
Balanced
Business
adyen.com
smashingmagazine.com
0
adyen.com
5
Value gap $14,787,128
Income gap $45
Reach
adyen.com
smashingmagazine.com
0
adyen.com
3
Visitors gap 1,438
Pageviews gap 5,033
SEO
smashingmagazine.com
smashingmagazine.com
3
adyen.com
1
Seo gap 8.0
Onpage gap 9.0
Performance
smashingmagazine.com
smashingmagazine.com
4
adyen.com
0
Performance gap 55
Mobile speed gap 39
Trust
Balanced
smashingmagazine.com
0
adyen.com
0
Next Best Moves
The clearest actions to close the gap and improve this domain fastest.
smashingmagazine.com
Priority is based on the current gap, likely impact and available audit evidence.
Resolve safety risk signals
Trust
Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Strengthen on-page relevance
On-page
9 points behind
Why: adyen.com has weaker title, description, headings or content-depth signals than the competing domain.
Do next: Tighten title/description quality, heading structure and homepage content depth.
Expand structured data coverage
Structured data
1 schema blocks behind
Why: adyen.com uses more structured data blocks, which can improve machine understanding and rich result coverage.
Do next: Add clean schema markup for the brand, organization and key page entities.
adyen.com
Priority is based on the current gap, likely impact and available audit evidence.
Resolve safety risk signals
Trust
Gain about 24 priority points
Why: Negative safety classification can severely reduce trust and traffic.
Do next: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Lift technical performance
Performance
55 points behind
Why: Speed or rendering signals lag behind the competing domain and may hold back SEO quality.
Do next: Improve Core Web Vitals, image delivery and frontend payload before the next refresh.
Close the SEO score gap
SEO
8 points to match
Why: smashingmagazine.com trails the competing domain on overall SEO score and needs the fastest high-impact fixes first.
Do next: Prioritize the highest-severity audit fixes and refresh the crawl after each batch.
Improve internal linking depth
Architecture
112 internal links behind
Why: The competing domain exposes more internal links from the homepage and looks easier to crawl.
Do next: Expose more important pages through clearer internal links and navigation paths.
SEO Audit Snapshot
A compact technical SEO check so users can compare on-page readiness at a glance.
87/100
Pass 11
Warn 0
Fail 0
IDX 100
ONP 91
PERF 75
TRUST 65
HTTP Status
200
Pass
Indexability
Indexable
Pass
robots.txt
Found
Pass
sitemap.xml
Found
Pass
Canonical URL
Present
Pass
H1 Count
1
Pass
Title Length
52
Pass
Description Length
120
Pass
HTML lang
en
Pass
Viewport Meta
Present
Pass
Image Alt Coverage
0/25
Pass
79/100
Pass 11
Warn 0
Fail 0
IDX 100
ONP 100
PERF 20
TRUST 65
HTTP Status
200
Pass
Indexability
Indexable
Pass
robots.txt
Found
Pass
sitemap.xml
Found
Pass
Canonical URL
Present
Pass
H1 Count
1
Pass
Title Length
47
Pass
Description Length
136
Pass
HTML lang
en
Pass
Viewport Meta
Present
Pass
Image Alt Coverage
0/5
Pass
Top Levers Across Both Domains
Shared high-impact improvements pulled from the latest recommendations and audits.
Resolve safety risk signals
CRITICAL
Impact 24
Effort L
Confidence 94%
Focus area Both
A: 24 | B: 24
Why it matters: Negative safety classification can severely reduce trust and traffic.
Recommended fix: Scan and clean malware/phishing indicators, harden CMS/plugins, and request re-evaluation.
Improve PageSpeed performance
HIGH
Impact 12
Effort L
Confidence 88%
Focus area adyen.com
A: 0 | B: 12
Why it matters: Low performance can reduce rankings, engagement, and conversion.
Recommended fix: Optimize render-blocking resources, image delivery, caching, and script payload size.
Improve Largest Contentful Paint
MEDIUM
Impact 7
Effort L
Confidence 86%
Focus area Both
A: 7 | B: 7
Why it matters: High LCP harms perceived load speed and Core Web Vitals.
Recommended fix: Prioritize above-the-fold assets, compress hero media, and optimize server response.
Improve First Contentful Paint
MEDIUM
Impact 5
Effort M
Confidence 82%
Focus area Both
A: 5 | B: 5
Why it matters: Slow first paint delays visible feedback for users.
Recommended fix: Reduce critical CSS/JS, inline essential styles, and improve server/cache latency.
Add structured data
MEDIUM
Impact 5
Effort M
Confidence 80%
Focus area smashingmagazine.com
A: 5 | B: 0
Why it matters: Structured data improves entity clarity and rich-result eligibility.
Recommended fix: Implement relevant JSON-LD schema types (Organization, WebSite, Product, Article, etc.).
Next discovery paths
Use the compared signals to branch into broader hub pages and high-value SEO opportunity sets.
Related hubs
Related opportunities